PPC - PAY PER CLICK ADVERTISING
PPC is a great marketing tool for companies that are trying to expand into new areas or are waiting for an improved SEO ranking.
Much like organic SEO a PPC campaign will provide a listing on a search engine and the listing will appear for any keywords that you wish to target. The difference is that it is guaranteed.
A popular PPC provider is Google Ads. Google offer the opportunity for companies to pay for advertising at the top of their listings.
HOW MUCH DOES IT COST?
ARE YOU LOOKING FOR A PPC PARTNER?
Our PPC packages are affordable and will be tailored to your requirements. Simply get in touch to discuss how we can be of service to you.
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PPC on Google Ads is much like an auction. The advertiser sets an amount that they are willing to pay per click, for instance you may set a budget of £1 per click. Each time your advert is clicked on you will be charged up to £1.
You then set a daily budget of how much you want to spend per day. Lets say that is £5. So each day you could receive up to 5 click throughs to your website or landing page. On a 30 day month you would spend £150 and achieve 150 website visitors.
Based on how much you are willing to pay per click will dictate where you advert appears in the search results. A competitor may bid £1.50 per click so their advert would normally appear above yours.
DOES PPC WORK?
Quay Websites work with many Gloucester and Cheltenham based companies providing successful PPC campaigns. However it is not for everyone. Like most advertising you often get out what you put in so in can be a costly exercise.
A lot depends on what you are trying to sell or promote. For instance if you are trying to promote your building company and each lead could be worth tens of thousands of pounds it is well worth investing a good amount to get new leads. However if you are selling a product for only a few pounds it maybe that the cost per click eats up your profit.
The team at Quay Websites will help evaluate if PPC is a viable opportunity for your business based on your offering, available budget, competition and keyword budget analysis.
CALL US: 01452 899 722