Quay Websites constantly check and track Google algorithm changes as well as structural changes that Google make.


An interesting one that has now emerged is the character allowance change for Meta Descriptions.


What is a Meta Description?


Every website page has a Page title and a Meta Description. The Meta description is a portion of text that describes what the page is about. This text is not shown to your website visitors. It is however displayed to Google bots, informing Google what the page is all about. This Meta description then appears in the google listing under the page title ( see image below ) From an SEO point of view this is a useful tool to help with keyword and keyphrase ranking. The meta description directly affects the rank of a website page for a particular word or phrase.


What has changed?


Google sets a character limit for meta descriptions to control the amount of content that appears in their search listings. Up until now this limit has been 155 Characters. They have now increased this limit to 300 characters.


How does the change affect your website?


Having nearly doubled the character allowance allows us to implement a more engaging descriptive text and target more keyword phrases thus improving the SEO for your website.


All of Quay Websites clients will be automatically updated with the new meta description changes.

Cheltenham: +44 (0) 1242 649 622

Gloucester: +44 (0) 1452 899 722


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Cheltenham Spa









Cheltenham: +44 (0) 1242 649 622

Gloucester: +44 (0) 1452 899 722

National: +44 (0) 845 88 00 143


Terms & Conditions

Company reg no. 09722203      All rights reserved.